Massimo grew up in his family’s fabric and decorating business, just a stone’s throw from the Forum and Coliseum in Rome. Since coming to the U.S., he has worked in the visual and decorating industry. Massimo has been with Innuwindow for over seven years. He has a tremendous eye for colors and inherited his creative talents from his ancestors who decorated many of the great hotels and homes in Rome. Massimo has the innate ability to visualize a complete room with its many pieces – all from a little fabric swatch. He also is a great resource for some classic Italian recipes and unique places to visit in Italy and other European spots. Along with English and Italian, Massimo is also fluent in Spanish.

Ruth Nathanson – Design Consultant

Ruth was an Innuwindow customer before she ever sold a shade. She was offered a job when she found a perfect wood blind color and style herself after stumping the designer helping her. She has been part of the Innuwindow family since that day in 1997. Ruth’s clients appreciate her ability to comfortably step them through the decorating process. Her clients trust her so much they look to her for advice on a variety of things. She is extremely talented at putting different fabrics and colors together and makes great silk floral arrangements for her clients.

Valerie Dwyer – Design Consultant

Erica Leblanc – Design Consultant

Jodi Leme – Design Consultant

Paula Stanvick – Design Consultant

Donna Nardelli – Design Consultant

Chris Piasecnzy – Installation Technician

Wayne Stockwell – Installation Technician

Rick Waniak – General Manager

Rick came to Innuwindow while the Natick store was being built. In fact, he spent his first few weeks with paint on his hands and a drill always close by as he worked to get the store set up and opened. And he hasn’t stopped. Rick is responsible for much of what you see in the store. He spends much time working on both store layout and product selection and attends various markets each year in search of the unique products you see at Innuwindow. In addition, Rick is a talented designer. While he focuses on the store, Rick is also busy designing window treatments and furniture for his various clients and interior designers he has worked with over the years. He is the product expert on most products sold at Innuwindow. Rick is an avid traveler and has spent extended periods in China, Greece, Europe, and South America.

Jeff Kaplan – President

Jeff has been in the retail industry for over 23 years and founded Innuwindow in 1989 with his wife Ellen Cohen Kaplan . He is the third generation in his family to be in the window treatment business – his grandfather supplied local department stores with curtains during the Great Depression. Jeff has always put a high value on customer service and believes, as did his ancestors, that business is about more than making a sale. As an independent retailer, Jeff founded the National Independent Textiles Retailers Organization in 1994 as a support group for independent stores like Innuwindow. This group allowed retailers to sit together and exchange ideas. Many aspects of Innuwindow come from ideas generated at these meetings. Jeff and Ellen have three sons, Josh, Dana, and Jordan all of whom can be seen running around the store or flying their latest paper airplanes.